Material science company Balena recently exhibited a stall at the Stella Sustainable Market during the Stella McCartney Summer 2024 runway show as part of Paris Fashion Week.
Balena are a true innovator in sustainability, producing a compostable, recyclable and biobased patented material called BioCir, which has the potential to revolutionise the fashion industry. Their first proof of concept, the BioCir™Flex slides, provide “a great alternative to polluting materials.”
Balena’s feature at the Stella McCartney Summer 2024 runway show at Marche Saxe-Bretruil, sees high profile brand exposure for the startup, alongside the reputable and respected Stella McCartney. The positive reaction and high footfall to the Balena stall at the event, reinforces the notion that fashion consumers do indeed want to contribute towards a circular economy, and one which reduces pollution and wastage.
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